How Financial Advisers Can Be One of Your Most Important Defenses Against Money Scams

Investment scams are everywhere and people lose billions yearly to scammers who trick investors with fake assets. Getting protection means verifying everything.

Cameron Craig
Updated 19 November 2021
How Financial Advisers Can Be One of Your Most Important Defenses Against Money Scams
Key Finding

Scammers are impersonating banks, investment firms, financial advisers and comparison sites and advertising in Google to promote 'high interest savings accounts.'

Key Risk

The websites and processes look convincing, but if you open a new account and deposit money, you will never see it again.

Sections on this page
  1. Why Financial Scams Are on the Rise
  2. Financial Advisers: A Defense Against Scams
  3. New Types of Investment Scams to Watch Out For

Financial scams are more aggressive and harder to detect than ever. According the the ACCC, Australians lost more than $65 million in 2020 to investment scams and around $114 million in the first 10 months of 2021.

In a sign of more trouble to come, consumer losses in the UK for investment scams exceeded AUD $1.85 Billion in 2020, with the internet delivering most of the devastation.  

"Low interest rates are leading people to seek higher returns on their cash. However, scammers are appealing to this desire. The proliferation of information online means it can be hard to discern between real investments and scams," says Jeff Thurecht , director at Evalesco Financial Services in Sydney.

Why Financial Scams Are on the Rise

Investors might feel that they are savvy enough to detect investment pitches that are "too good to be true," but the reality is that scammers  know this and have focussed on people looking for just 1% more than a traditional bank.

The low interest rate environment since the beginning of the pandemic, and the power of the internet have unwittingly exposed investors to financial crime all over the world. 

We've gotten used to new names like 'uBank' and 'Xinja' and 'RaboBank' who promise to 'disrupt' the old banks with better rates. The proliferation of new brands and sites means that it is hard to discern between real investments and scams. 

Investment Scams: Straight to the Money

Although identity theft is the most common scam type, for criminals it can be a lot of work as it drags on and can take time to execute. Investment scams on the other hand take the criminal directly to the money and with one transaction, the scam is executed. 

In most investment scams, the money is wired off-shore as quickly as possible and is impossible for Australian authorities to retrieve. Scammers operate from afar through the power of the internet, never physically touching Australian soil. Law enforcement authorities are country focused and the Australian Federal Police have no authority to chase criminals in other countries. 

Investment scams ballooned in 2020 as individual investors started chasing returns with their own financial research and many people were harvested by scammers who presented safe investment accounts online.

Checklist for Investors
Keep this checklist handy as a quick reminder of things to watch out for when researching an investment opportunity.

Download Checklist (207 KB PDF)

Google was a key destination for individuals to do their research to find bank accounts and investment products which might offer a return of over 3%, which is in line with the falling yields of traditional bank accounts. 

With that in mind, scammers set out to make beautiful websites with convincing names and advertise at the top of Google results offering modest returns of 3, 4, or 6% in savings accounts with new "4.5/5 star reviewed and approved" banks or building societies. 

These new sites showed positive reviews (fake) and awards (fake) all over the website and even had regulatory approval numbers published in their footer (also fake).  

However, in the UK, 90% of investment ads were fake according to Mark Taber, a campaigner against financial scams. 

Consumers would sign up and transfer their money to the new account and never see it again. 

Regulators in the UK saw the same thing. The Financial Conduct Authority warned Google 1,200 times in 2020 about scams that were advertising at the top of Google search results and stealing money. That’s four warnings every one business day against scammers in Google's advertising results. 

The Internet is an Investor's Wild West

Twenty twenty was the wild west for investment scams. Although Google has begun to crack down on some criminal operators, it will just force these operators to use other advertising platforms. 

In this environment, there's no better way to identify potential scams than to work with trusted friends, advisers and experts as almost everything can be faked online. Thurecht recommends financial advisers as a form of protection.

"Financial advisers have a distinct advantage when it come to helping people protect themselves from scams. We spend much of our time time reviewing portfolios and different products. As such, we have a consistent, robust and repeatable methodology for assessing investments," said Thurecht. "We have access to research from multiple professional sources and they often have approved product lists, which means that they have already filtered out substandard or inappropriate products".

"A general rule in investing is that the higher return you are aiming for, the more risk you are taking on. It’s important to understand the product you’re considering; what is the underlying asset (i.e., shares, property, cash, bonds, etc.), and do some comparisons as to what the current returns are for that asset class," continued Thurecht. "For example, regular cash accounts are paying much less than 0.5% interest, so if an account is purporting to be cash, or cash-like, and they are offering 3%, then you should pause and look further as it sounds like this might be a higher risk product."

Just as it is important to be vigilant when considering investment opportunities, the same level of caution should be taken when selecting a financial planner.

In Australia, financial planners are regulated by ASIC and it is easy to check on the ASIC's Moneysmart website that they are registered and have a current license.

Australian Advisers must:

  • Abide by a code of ethics.
  • Meet minimum education standards.
  • Have professional indemnity insurance.

"By ensuring the adviser you choose to work with is properly authorised, you are increasing the oversight on the advice that you are provided and the protection you have if something goes wrong," said Thurecht. "Which means there is less chance of it ending badly for you."

Financial scams are a big issue. Many scams are run by overseas criminal groups, so if you lost money in a finance scam, your chances of getting it back are very low.

The Good News

Teaming up with a skilled financial adviser can help investors find products that match tolerance for risk and long-term goals as well as provide a dispassionate sounding board to help differentiate between suitable investments and scams.

Unfortunately, scam sites are very hard to detect. The below example deceived many Australians and was present in Google ads from December 2020, operating under the name It was a fraudulent company designed to steal investments and is no longer in operation. 

Investment Scams Australia
This site operated in Australia from December 2020 and was a scam site to steal from investors

Financial Advisers: A Defense Against Scams

Financial advisers provide a line of defense against these "fly by night" scams as they only work on products that are listed for investment in their license. 

"Financial advisers work from an approved product list. A financial adviser would most likely not recommend investment in products outside this list," said Phil Anderson from the Australian Association of Financial Advisers.

Even when searching for a financial adviser to protect yourself, you might fall for a scammer. Simply searching "financial adviser" on a search engine could take you down the wrong path into the hands of a scammer. 

It is important for consumers to check that an adviser is registered with ASIC and that they have a current license. You can use the ASIC financial planner register to double check a prospective adviser’s qualifications, experience and work history.

However, do not rely on the adviser's website alone. Ensure that you check with ASIC first.

You can investigate the services offered by an adviser, prior to meeting them, by requesting a copy of the planner’s Financial Services Guide. This outlines fees, services and whether the planner gets paid commissions or is associated with any financial institutions such as banks.

Thurecht suggests asking an adviser about:

  • Their qualifications, main client base, and specialty areas.
  • What fees you will pay, how often and what you’ll get in return.
  • How they will manage your money.
  • How often you will meet.
  • What information you will receive and how often.
  • How they will consult you on decisions.
  • How they’ll monitor and manage your investments.
  • What commissions or incentives they receive from financial products, and how they’ll choose products to recommend to you.
  • Who will look after your account when they’re away.
  • How they will deal with complaints.
  • How to end your agreement with them (including any penalties or notice periods). 

How to Fact-Check Adviser Returns

Each financial advisory will talk to you about your plans and your desired investment returns over a time frame. 

If you are an individual investor looking at investing in stocks, common indexes like the ASX 200, S&P 500, the Nasdaq 100, and the Dow Jones give an indication of the what the market is doing and are a useful starting point to establish a baseline.

Many investors use ETFs as a benchmark for investments as they include baskets of stock and can mirror and index (like the ASX 200) or can mirror the performance of a sector (like financials or biotech). 

New Types of Investment Scams to Watch Out For

Some of the most common investment scams include pyramid schemes, ponzi schemes, free investment seminars and imposter scams.

Traditionally Australians would pride themselves on being able to spot a scam by looking for things like cheap designs, no reviews, or too-good-to-be-true promises. However, scammers now know that these are telltale signs, so they have actively tried to look like slick startups.

Here are a couple of recent examples:

Fake Comparison Websites

A recent investigation by the Australian Financial Review found newly established fraudulent websites are being promoted via Google to lure investors into investing their savings which are siphoned off into untraceable cryptocurrencies.

While Google told the AFR that they were investigating and taking down the scam websites, a quick search reveals that the scammers have responded by producing new sites. The first ad result when searching "high yield bond comparison" in Google is

In March of this year, the FCA in the UK published a warning about Savings Connection telling consumers, "We believe this firm has been providing financial services or products in the UK without our authorization."

Saving Connection Website
FCA issued a warning about Savings Connection

Pump & Dump Stock Groups

Pump and dump schemes have been around for decades and involve pumpers who buy an asset for cheap and promote the prospects of an investment to drive up the price, then quickly dump all their stock while the price is high. 

Typically these schemes involve forums, WhatsApp groups and Telegram groups. Be wary of people promoting their investment, as you never know what is on the other side. 

AFR warns of pump and dump scheme
Pump and dump groups have received multiple warnings from ASIC

Cryptocurrency Pump and Dumps

A recent study from UTS business school  showed evidence that pump and dumps are rife in cryptocurrency markets. 

Cryptocurrency pump and dumps work in a similar way to traditional stock schemes, however the barriers to entry are much lower. Creating a new cryptocurrency is pretty simple, which makes it a hotbed for scammers to create new coins which are basically unregulated. Scammers can hype them by making all sorts of claims, and when they dump, they leave investors with a worthless token.

While the stock market is regulated by ASIC, and perpetrators can face serious criminal penalties, cryptocurrency poses a much more difficult challenge due to the anonymity of investors and the fact that it not controlled through a third-party like a bank..


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