Identified Scam:

Rebel Wilson Does NOT Endorse Diet Pills or Gummies

Sketchy diet pill companies are at it again, using Rebel Wilson's name to falsely endorse their weight loss products.


Tina Chang
Updated 19 May 2022
Rebel Wilson Does NOT Endorse Diet Pills or Gummies

United States Health & Medical Scam Statistics 2020


$21 million total losses
49k fraud reports

23% of total losses

Source: 2019-20 Consumer Sentinel Report

Sections on this page
  1. The Rebel Wilson Keto Diet Scam
  2. The Truth About Rebel Wilson's Weight Loss Journey
  3. Do Your Research Before Buying Weight Loss Products

Rebel Wilson's name is being used by sketchy companies claiming credit for her hugely publicized and successful weight loss journey. These brands falsely use the Australian actress' name to promote their weight loss products. These companies have released articles containing fake quotes by the Senior Year and Pitch Perfect actress and by brands in the weight-loss industry, including Weight Watchers and Herbalife. 

The Rebel Wilson Keto Diet Scam

Rebel Wilson has never endorsed any kind of diet pill or weight loss product—any such claims are false and misleading. 

Several diet pills and gummies are being advertised across social media platforms, such as Facebook. They're being marketed under names such as:

  • Rebel Wilson Keto
  • Ketosium XS Keto (marketed as Wilson's own product)

In one article seen recently promoted on Facebook, the company claims that Rebel Wilson owns and is the CEO of the Ketosium XS Keto weight loss line. The article even goes as far as to claim that she appeared on Jimmy Kimmel Live to offer viewers free bottles of the product. 

Facebook ad showing Rebel Wilson endorsing diet pill
In this Facebook ad, the advertisers claim Rebel Wilson used this diet product for her weight loss. This claim is false.

All of these claims are false, as are the quotes within the article from her, Herbalife, and Weight Watchers

False claims and quotes from misleading diet article.
These quotes within the article aren't real—they're fabricated by the writer.

Using "TIME" Branding

There are several signs that point to a scam when you read the article. First, the article uses TIME Magazine's logo to make it appear more legitimate. Only, the logo is very blurry, and you're very obviously not on the TIME.com website. 

Fake TIME article about the Rebel Wilson Keto pill
This misleading article contain false information uses the "TIME" logo to appear legitimate.

When you click on the links on the page or try to open the navigation menu, you're taken to the product page to buy the magic weight loss pills. 

Jimmy Kimmel Live Show

The article in question shows an image of Rebel Wilson on Jimmy Kimmel Live after she had lost a lot of weight. The article claims this is when she apologized to other weight loss companies and offered viewers free bottles of the Ketosium XS Keto product. 

The picture is real—Wilson did appear on Jimmy Kimmel Live earlier this year to promote her new Netflix movie, Senior Year. However, Rebel did not mention any type of miracle diet product nor endorse any such thing. This claim is 100% false. 

Rebel Wilson Does Not Own a Weight Loss Product

Rebel Wilson herself has posted on her social media (even far back as 2014) to confirm that she has not endorsed diet pills. Any products she promotes legitimately on social media will use the hashtag #ad

Products Aren't Actually Called "Rebel Wilson Keto"

These companies love to use Rebel Wilson's name for marketing their products, with one such article using "Rebel Wilson Keto" in reference to the product in the entire article. However, their product is actually called "Keto Advanced Weight Loss." 

Article using Rebel Wilson's name to market their diet product.
This article uses "Rebel Wilson Keto" throughout, even though Rebel Wilson has nothing to do with the product, has never used it, and the product isn't even called "Rebel Wilson Keto."

What makes this even worse is that, apparently, the article has been written by an American physician and founder and medical director of a wellness center. 

American physician

We're not here to say that the products themselves are unsafe—we haven't reviewed the actual products. We're just confirming that Rebel Wilson does not endorse these products, and they're simply using the actress' name to mislead you. 

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The Truth About Rebel Wilson's Weight Loss Journey

Wilson lost 80lbs of weight in 2020, but it wasn't thanks to some miracle keto pill or weight loss gummy. 

In an interview with People earlier this year, Wilson explained that she had to deal with her emotional issues first and that her journey was about a lot more than just weight. 

Quote from Rebel Wilson

It was about dealing with the emotional issues that caused me to emotionally eat, and that's a process.

You cry a lot, analyze things. I'd never done that before. It's really hard to know why you don't feel worthy when people look at my life on paper and say you've done all these amazing things. That's what I'm trying to overcome.

Once Wilson was able to identify the source of her weight gain (i.e., eating to numb her emotional pain), she was able to kickstart her weight loss journey, adopting a healthier lifestyle which included exercising for one hour a day (sometimes even just walking), for 6 days a week. 

Wilson said she felt the best on a high-protein diet and limited her calorie intake to 1,500 or less a day while trying to lose weight. Now, while she's just trying to maintain her weight, she's upped her intake to 2,000-2,500 calories a day. 

Rebel Wilson's Instagram story
Rebel Wilson took to Instagram to inform her followers that she has never endorsed any diet pill.

Do Your Research Before Buying Weight Loss Products

As you can see, it's all too easy for companies to make false claims about their products, including fraudulently using the names of celebrities to promote their brand. In a similar case, companies selling keto diet pills regularly use the Shark Tank name to promote their products. 

They claim their pills appeared on Shark Tank and were backed by several of the sharks. 

Google Ads with fake claims that One Shot Keto pills were backed on Shark Tank
Other diet pills falsely claim that they appeared on Shark Tank.

Before buying any weight loss supplement or diet pill, do your research. Don't believe everything you read on social media, and don't believe everything you read on just one website.

From celebrity endorsements to customer reviews, everything can be made up—sketchy companies may even claim their products are doctor-formulated when they're not. 

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