How Much You Really Save on Black Friday: Amazon Tech Prices Compared

Just how good are Amazon Black Friday deals? We compare the prices of some of the most popular tech in the lead-up to and post Black Friday.
Updated 24 November 2021
How Much You Really Save on Black Friday: Amazon Tech Prices Compared

Amazon Black Friday deals offer the best discounts on tech.


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Many sought-after tech products are heavily discounted during Amazon's Black Friday sales, including Apple Airpods, Amazon Kindles, and Bose headphones. However, if you're on the fence and don't want to pull the trigger on Black Friday or Cyber Monday, you'll likely still be able to get a nice discount even long after Thanksgiving weekend. 

Sections on this page
  1. Amazon Black Friday Deals: Savings Compared
  2. After Black Friday: Apple & Amazon Products Still Discounted (But Not By As Much)
  3. Are Black Friday Deals 2021 Worth it?

In the lead-up to Thanksgiving every year, millions of Americans wait around for the much-anticipated Black Friday and Cyber Monday sales, where thousands of products are marked down for a limited time only. With online shopping making Black Friday shopping so much easier, more of us are opting to shop from the comfort of our homes versus battling the crowds at the mall. 

Amazon is one particular company that has significantly benefited from the transition from in-person to online shopping. In 2020, sales from independent businesses over the 4-day weekend increased 60%, totaling over $4.8 billion worldwide. 

But how much are you really saving on Black Friday, and is it worth waiting around for? We took a look at some of the most popular items that were discounted on Amazon during Black Friday 2020 and discovered that many things are still discounted several months later, but Black Friday deals are still worth waiting for. 

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Amazon Black Friday Deals: Savings Compared

Some of the popular products that we looked at included Apple products, Amazon tech, and other much sought-after home products. More than half of the 25 that we looked at (65%) were still discounted long after Black Friday. 

Amazon Product 2020 Black Friday Discount Average Discount After Black Friday Black Friday Price
Apple AirPods (Wired Charging) 30.82% off 25.16% off $9.01 cheaper
Apple AirPods (Wireless Charging) 24.63% off 19.60% off $10 cheaper
Apple AirPods Pro 32.13% off 20.88% off $28 cheaper
Apple Magic Keyboard for iPad Pro 12.9-Inch 5.73% off 5.73% off Same
Apple Watch Series 6, 40mm 17.30% off 17.54% off $0.98 more
Apple Watch SE 6.47% off 12.63% off $19.02 more
Apple Watch Series 6 17.30% off 17.54% off $0.98 more
Apple iPad Smart Keyboard Folio 27.93% off 5.04% off $40.98 cheaper
Apple iPad 12.9-Inch Smart Keyboard Folio 39.71% off 4.53% off $70.01 cheaper
Apple iPad Magic Keyboard 5.73% off 5.73% off Same
Apple Magic Keyboard 7.75% off 13.91% off $7.95 more
Bose QuietComfort 35 II Wireless Bluetooth Headphones 33.44% off No discount $100 cheaper
Sony Bluetooth Noise Cancelling Headphones 56.00% off 11% off $90 cheaper
Insignia 32-Inch Smart HD Fire TV Edition Television 16.67% off 25% more $50 cheaper
Belkin Wireless Charger 16.67% off 8.5% off $2.45 cheaper
Samsung 50-Inch Crystal UHD 4K Smart TV with Alexa 12.09% off 50.7% more $270 cheaper
TCL 32-Inch 1080p Roku Smart LED Television 31.58% off 14.74% more $88.01 cheaper
Beats Solo3 Wireless On-Ear Headphones 40.01% off No discount $80 cheaper
Dell 24-Inch Ultra-Thin Bezel Monitor 30% off 90.09% more $180.13 cheaper
Anker PowerCore Portable Charger 37.79% off 11.11% more $17.60 cheaper
Sony Mini Bluetooth Portable Speaker 44.99% off 16.85% off $16.88 cheaper
iRobot Roomba E5 Robot Vacuum 34.47% off 21.05% off $50.99 cheaper
Instant Pot Duo 7-in-1 Electric Pressure Cooker and Slow Cooker 20.96% off 10.96% off $10 cheaper
Keurig K-Mini Coffee Maker 25% off 13.79% off $8.97 cheaper
Dyson Cyclone V10 Animal Cordless Stick Vacuum 8.33% off 3.34% off $29.99 cheaper
Echo Dot (4th Generation) 42.01% off 30.01% off $6 cheaper
Echo Dot (4th Generation) Smart Bulb Bundle 51.67% off 25.01% off $15.99 cheaper
Fire 7 Kids Edition Tablet 40% off No discount $40 cheaper
Fire TV Stick 4K Streaming Device 40.01% off 30.01% off $5 cheaper
Ring Video Doorbell 30% off No discount $30 cheaper
Kindle 33.34% off No discount $30 cheaper

Of these products we analyzed, Black Friday sales saved shoppers an average of 23.66%. Looking at just the products that continued to be discounted post-Black Friday, the holiday sales still offered discounts of over 10% more than if you waited until after Thanksgiving weekend to purchase. 

There's no doubt that Amazon deals are pretty amazing—the average discount on the above products was over 25% or around $45. Who wouldn't want to save $50 on a new pair of Apple AirPods? 

We're expecting similar sales on all of your favorite tech on Black Friday 2021 (and Cyber Monday), but if you can't make up your mind or don't have enough in the bank to buy everything you want/need in one weekend, there are still savings to be made later on. 

Best Amazon Black Friday Deals on Tech

Some products you should buy on Amazon this Black Friday to get the best discount, include:

  • Apple Airpods Pro
  • Apple iPad keyboards (and other accessories)
  • Bose headphones
  • Sony headphones
  • Beats by Dre headphones
  • Smart TVs
  • Smart vacuum cleaners (e.g., iRobot Roomba)
  • Amazon devices (e.g., Firestick, Ring doorbell)

After Black Friday: Apple & Amazon Products Still Discounted (But Not By As Much)

Although the deals in the months following last year's Black Friday deals and leading into this year's Thanksgiving sales aren't as great as they were during the 2020 long weekend, it's still pretty easy to get a good deal, depending on the product. 

Apple Products

Many Apple products continued to be discounted long after Black Friday sales ended, with only around a 6% increase in sales price, still offering an average savings of $35 off the original prices. 

However, many Apple products went out of stock following the Cyber Monday sales, with some Apple AirPods not becoming available until months later. 

Amazon Products

Only half of the Amazon products we looked at still carried a discount post-Black Friday, although they were not as heavily discounted. Of the discounted items, which included Echo Dots, buying on Black Friday meant a 44% discount. If you had waited a few weeks after Thanksgiving, you would have only paid $1 extra, as the deals stayed pretty much the same.

Amazon pricing of Echo Dot over time.
Amazon's Echo Dot pricing from Black Friday, 2020, to October 2021.

Now, almost a full year later and a month before Black Friday 2021, there is still a discount on the Echo Dot, but it's meager-in-comparison, priced at 16% off. 

You're still saving, but you would have paid a lot less had you bought during the Black Friday sales and into December of 2020. (If this item is still on your wish list, you may be better off waiting for Black Friday 2021.)

Other products, such as the Ring Doorbell and Kindle, did not keep their discounts and still cost the original amount they were priced at before 2020 Black Friday sales.

Need Another Reason to Shop on Black Friday?

Some products sell out during the Black Friday and Cyber Monday sales, so if you're leaning towards buying one, you might want to buy it then, or you could be waiting months for them to come back in stock.

Are Black Friday Deals 2021 Worth it?

For the most part, yes (especially if you're planning on buying new technology and gadgets). Although Amazon offers discounts on items several times throughout the year, Black Friday and Cyber Monday deals usually have the best sales. 

Even if the discounts aren't as high as you would like, if you're buying holiday gifts, you should buy during the Black Friday sales, just in case the items you want end up being out of stock. 

Black Friday and Cyber Monday sales aren't the only times you'll find great discounts. Prime Day, a 2-day event that usually happens in June, allows subscribers to buy products earlier in the year with similar (and sometimes better) discounts than you'll find on Black Friday.


We scoured the internet for some of the best deals and popular items on Amazon in 2020 and recorded the:

  • Black Friday pricing for 2020
  • Pricing as of October 22, 2021
  • Pricing on various dates throughout the past year (from Black Friday 2020 until now)

We used the Wayback Machine to check pricing, sales, and out-of-stock dates throughout the year. 


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